By Marissa Hoffmann
Ever wonder what it’s like to run your own fashion blog? Well, that’s exactly what Stephanie Adelson Bray, a junior public relations major and fashion merchandising minor, is doing. Bray started the blog, themodwear.com, in October 2015, collaborating with her best friend Sara Sherman, who is a senior broadcasting major at the New School in New York City. Since then, things have really taken of.
Prior to starting the blog, Bray attended Carleton University in Ottawa, Canada, to pursue a pre-med degree. She realized that was not her calling in life; fashion was. Bray decided to come back to Long Island, where she then spent two years at Suffolk County Community College, before transferring to LIU Post in 2015.
Bray worked for Sam Lehr Designs Ltd., a high end jewelry company, from 2010 to 2011 as a sales associate and said the experience she gained from that was wonderful. It introduced her to fashion merchandising, as she was able to help choose pieces for the store. Bray prepared jewelry for showcases, and even got to help prepare a showcase for the Oscars.
In 2014, Bray worked for Saks Fifth Avenue as a sales associate, while attending Sufolk County Community College, and said that was definitely a major push for her to go into the fashion industry. “It was a great experience. I definitely learned a lot about how to style people, and it definitely pushed me more to be in the fashion industry,” said Bray. However, her mom is her biggest fashion inspiration. She explained that she grew up alone with her mom “in a very female house, and we just loved clothes and to go shopping.”
What inspired her to then start her own blog? Bray explained that she saw a lot of blogs that showed clothes that are not wearable or affordable for most. She wanted to change that. Bray said, “My blog is very fashion forward, but is wearable clothing that people can relate to and actually afford and buy.” Bray and Sherman do post some designer pieces on the blog, but they will always make sure to mix in affordable pieces as well. Bray and Sherman include a description of the outfits under the pictures, making it easy for the readers to purchase the clothing being pictured and posted. They also post links to some of their favorite pieces on the blog.
Bray also started the blog to inspire girls. Bray wants girls to feel comfortable in what they are wearing, and to show it of. She explained that when you are wearing an outfit that makes you feel good, you have an added boost of confidence. “Put on that leather jacket, and just believe you can rock it, because you can,” she said. “I just want people to feel beautiful and inspired and ready to take on the world,” she added.
Bray said in the next few years she hopes to be able to collaborate with retailers and other fashion bloggers, and build her brand. She said this experience has helped her learn a lot about not only the fashion industry, but herself also. “It’s been a journey of excitement and fun, and it’s been a crazy ride, but I completely enjoy all of it,” said Bray.
Bray’s blog is at www.themodwear.com, and her Instagram ‘themodwear’.