By Anthony Baudone, Staff Writer
The official Instagram page for Post – @liupost – posted an image brandishing the text “LIU RISE” on Saturday, Nov. 21. The post was accompanied with the message “We’re 10 days from #GivingTuesday! LIU Rise is a university-wide initiative that will help provide critical, long-term support for student scholarships at LIU. Together We Rise!” The post also asks the viewer to text “LIURISE to 71777.” Doing so redirects the individual to a live donations page for the LIU Rise campaign.
According to the Nov. 21 LIU Headlines article “Long Island University Celebrates Giving Tuesday With Inaugural Kickoff of LIU RISE,” the LIU Rise program aims to “help provide critical, long-term support for student scholarships at the University.”T he initiative hopes to “inspire generosity” through its launch of an inaugural campaign spanning the entire university. It began on “Giving Tuesday” on Dec. 1 and will continue until Thursday, Dec. 31.
“Giving Tuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year,” said Giving Tuesday CEO and co-founder Asha Curran.
LIU’s Chief of Strategic Planning and Advancement Dr. Andy Person said that the program aims to provide opportunities for competitive students to attain a world-class education through the altruism of scholarship donors while simultaneously propelling the university towards the national Top 100 threshold.
“Grassroots donations from our students, faculty, staff, alumni, and friends are an important way to support critical scholarships to equip thousands of our students to be leaders and champions for a lifetime,” Person said. “Participation is the goal, not the amount. Every small donation counts.”
LIU Rise uses social media as a platform to help fundraise, like the website GoFundMe. Person said that the 2020 LIU Rise event is a kickstarter campaign, with prospects for becoming an annual tradition across universities.
“The more the students we get onboard the bigger impact we can have on student scholarships. The more the merrier,” Person said.
Students interested in supporting the LIU Rise campaign should text LIURISE to 71777 for more information as to how to get the word out and expand involvement. Alternatively, text Dr. Person at 516-637-7278 or email firstname.lastname@example.org and Chris Hale email@example.com.