Nhyasa East, the Features Editor at The Pioneer from 2010-11, works as a Social Media Community Manager in Midtown Manhattan for a social media agency called Laundry Service.
On a daily basis, she manages the social channels for different clients including fashion retailers Mandee, Annie Sez and Joe Benbasset, as well as The Grocery Game and Movie Loft.
She said, “Recently we’ve just signed on to work with Rachel Roy, which is exciting!”
She describes her daily work as , “Striving to promote a converged media approach so I create and conceptualize the content, publish it, strategize campaigns and manage ads for all of these accounts.”
East has also maintained a personal blog and brand on the side, and is hoping to get more immersed in the world of fashion since she has realized how much she enjoys doing social for her fashion clients.